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Guest Post: Best Practices in Marketing Automation

LeadSloth

Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. This helps a company automatically meet the buy cycle phase that the lead is in. In 2009, Lisa was recognized as one of the top five “Most Influential People” in sales lead management.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. I could not agree more with these predictions. (1) The Contributors.