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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Forrester Research shows that from 2009-2014, U.S. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Communicate with Content After strategic thinking, the key to social media success is content creation.

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Why You Should Leverage Co-Marketing to Grow Your Brand

Sprout Social

In this sense, you’re exposing both brands to audiences with proven purchase intent and a need for each product. They even created a second flavor for their 2009 run with the popular online game World of Warcraft. Are you looking to educate your own customers, build your brand awareness or generate leads?

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Is Social Media Too Big For Its Britches?

Convince & Convert

Driving purchase intent through kinship. Driving purchase intent through kinship. This is complex stuff!! This is complex stuff!! This is complex stuff!! link] jaybaer Spectacular comment Judy. Thank you. It's not a unicorn, it's a horse. And you're right that ultimately it's about humanization.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Deciphering Shady Social Media Stats by Social Implications.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Your faith creates for me an opportunity to educate more and more marketers and the companies for which they work. Kinship creates purchase intent. I am incredibly fortunate to have readers and supporters that expose my work to a wider audience than most social media consultants enjoy. Why do you love social media?