2009, Dwell, Generation and Sales Management

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage.

Social Media

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Why You Might Want to Be More Negative in Your Marketing

Hubspot

APRIL 3, 2013

This is about more than just recognizing that not everyone in the world is a potential future customer -- it's about recognizing that your marketing attracts certain types of people who totally clog up your funnel, waste your sales team's time, and will never become customers. Why won't they ever become a customer? I totally signed up.

Sales Management

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B2B Marketing Zone

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Why You Might Want to Be More Negative in Your Marketing

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