article thumbnail

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. Unfortunately, not everyone is a fan of your business and trolls don’t just dwell under bridges, you know. Chrysler commissions hapless marketing agency. If so, click send.

article thumbnail

Why You Might Want to Be More Negative in Your Marketing

Hubspot

People like to know they're not alone (misery loves company), but most don't like to dwell on the negativity. For a great example of using multiple villains in your marketing, just check out Career Builder's 2009 Super Bowl commercial, brought to my attention via Graeme Newell and 602 Communications. 5) Cast Some Villains.