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Why brands keep emailing you to ask how you feel about them

The Customer

Glossier asked in July, a few weeks after emailing out a set of free downloadable phone wallpapers with the subject line “We made these for you.” The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”).

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. Posted by: Rebekah Donaldson | June 16, 2008 at 02:14 PM Getting the right leads can only be done through an effective "list broker" and basically no other way. Alive and Kicking! All rights reserved.