The ROI Guy

NOVEMBER 4, 2010

We call the economic buyer trend Frugalnomics, where buyers seek quantifiable proof of bottom-line impact, significant ROI, fast payback and superior value from each purchase. When ranking the important factors that influence IT purchase decisions, survey respondents indicated that economic factors once again reign.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. Even with a continued recovery and more financial optimism through 2011, the shift to frugality is fundamental and permanent.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Heinz Marketing

FEBRUARY 8, 2021

And in B2B, there’s this asymmetry where a good purchase, a good decision, helps your company, but a bad decision can cost you your job. We may run out of time before we got to take a quick break, is the fact that you are Chief Marketing and Product Officer at Demandbase. Matt: Yep. Well, definitely want to talk more about that.

Account Based Marketing 100

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 100