Industrial Marketing Today

SEPTEMBER 27, 2010

They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success. If nothing else, it makes the mobile sales force much much more productive.

Social Media 60

Social Media Social Marketing Media Planning 60

The ROI Guy

NOVEMBER 4, 2010

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. Forrester: Understand and Drive Outcomes for Sales.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Forrester: Understand and Drive Outcomes for Sales.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Heinz Marketing

FEBRUARY 8, 2021

We may run out of time before we got to take a quick break, is the fact that you are Chief Marketing and Product Officer at Demandbase. That is a interconnected thing between your thought leadership, your go-to content, your go-to-market, and what the product ultimately delivers. Matt: Yep. We’ll be right back.

Account Based Marketing 114

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 114