2009 Direct Marketing Marketo Purchase 
Ambal's Amusings
NOVEMBER 12, 2010
This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Maria Pergolino.
Ambal's Amusings
APRIL 29, 2010
In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Content is the fuel for marketing programs. By mapping content to buying stages your content will address prospect needs from status quo through purchase decision. Marketo's Modern B2B Marketing.
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Online Marketing Institute
JULY 31, 2009
Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. You don’t wait for a cold call to talk to an annoying sales person.
Adobe Experience Cloud Blog
JULY 7, 2010
For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. It could be subject lines segmented by job title or past purchase.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
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