Best Search Engine Marketing Tips of 2009, Part 1
Webbiquity
JANUARY 10, 2010
What’s the real optimal cost per lead for your SEM program? Finding The Optimal Cost-Per-Lead by Search Engine Land. Patricia Hursh makes the case that the lowest cost per lead isn’t always best, as this pursuit can cause marketers to leave leads on the table, so to speak. How can you improve conversion rates?
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