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Best Marketing Strategy Insights of 2009

Webbiquity

What are the leading marketing thought leaders saying about marketing strategies in 2010? The Marketing Automation & Lead Nurturing Myth by Nurture. What strategies and tactics should you employ to maximize business results online? How effective is demand generation software? Why is content marketing becoming critical? Tweet This!

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Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

What’s the real optimal cost per lead for your SEM program? Finding The Optimal Cost-Per-Lead by Search Engine Land. Patricia Hursh makes the case that the lowest cost per lead isn’t always best, as this pursuit can cause marketers to leave leads on the table, so to speak. How can you improve conversion rates?

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How to do Lead Nurturing Right

Webbiquity

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Note: this post was originally published on the WebMarketCentral blog in August 2009.

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Best Web and Landing Page Design Tips of 2009

Webbiquity

Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. 149 Mortal Sins That Will Send Your Site to Web Design Hell by Web Pages That Suck. 10 Great B-to-B Sites by BtoB Magazine. Post this on Diigo.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. What exactly is “Web 3.0?&#

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch. Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. 10 tips for extending paid search growth by iMedia Connection. Share this on del.icio.us. Tweet This!

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Proper lead nurturing has become critical, which is where marketing automation systems come in. The company’s original focus was on web analytics. Tweet This!

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