Industrial Marketing Today

MAY 3, 2010

The first one is All in One SEO Pack and the second one is Google XML Sitemaps. Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. You need to optimize yours if you want to be found in major search engines.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 4, 2010

If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JULY 28, 2010

Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. I'll have to check my Google numbers, all that good stuff. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively). All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 8, 2010

Meanwhile, Facebook comes along and sees a revenue model that’s not based on the banner ad, but rather on Google’s pay-per-click model (which businesses prefer because it mitigates financial risk). Now as Google trying to bring out a rival for facebook, I hope facebook should plan something to compete with Google!

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

MARCH 18, 2010

There’s a reason that some videos show up on the first page of Google, and others do not. All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119