5 Content Marketing Questions: Get Readers to Take Action
Writing on the Web
OCTOBER 9, 2011
In Maria Velosa’s 2009 edition of Web Copy that Sells , she suggests 5 questions your copy should answer: What is the problem (pain, predicament)? Write out a few sentences about what differentiates your product/service. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand.
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