How AI has evolved in the marketing industry – and where it’s headed next
ClickZ
OCTOBER 9, 2020
Soon enough AI gained further trust from marketers and became a must-have, with more and more brands viewing it not as the sole decision-maker, but as a vital tool for augmenting the decision-making process. Machine learning algorithms found a new home in marketing stacks in the late 2000s, but marketers were not ready to accept a black box.
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