The 2010 marketing technology proto-landscape did consolidate by 61%
chiefmartech
OCTOBER 29, 2017
But many others were absorbed more diffusely among different technology companies and service providers. If you’re a demand generation marketer, you know this math: it’s pouring more prospects into the top of your funnel. Even with a constant conversion rate, you generate more net leads. In other words, 62.5%
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