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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

But many others were absorbed more diffusely among different technology companies and service providers. If you’re a demand generation marketer, you know this math: it’s pouring more prospects into the top of your funnel. Even with a constant conversion rate, you generate more net leads. In other words, 62.5%

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B2B Lead Management Market Heats Up

Online Marketing Institute

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Again, thanks for the dialogue.