Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner
ClickZ
JULY 29, 2019
The last ten years, since 2009, I’ve been in marketing roles. NS: I got asked that same question when I interviewed here with our CMO back in 2009. After we talked about what we could do to help her, one of the first things she said was, “we probably need to take a look at our data first, because I’m sure we have a data hygiene issue.”
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