Remove customer

The Point

article thumbnail

Observations from the 2017 Marketo Summit

The Point

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. CEO Lucas made a compelling argument in the opening keynote that prospective customers want “quality, not volume” in the content and messaging they see from vendors. Email may be losing its B2B dominance.

Marketo 154
article thumbnail

Citrix Email Campaign Crashes on Takeoff

The Point

First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”. And sorry, but “provide customer or employee training” is not a benefit. Increase productivity” is a throwaway – every software product ever developed can make the same claim. I can do that today.