2009, Custom Publishing, Dwell and Generation

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

SEPTEMBER 13, 2012

In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. Unfortunately, not everyone is a fan of your business and trolls don’t just dwell under bridges, you know. Chrysler commissions hapless marketing agency. If so, click send.

Social Media

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Why You Might Want to Be More Negative in Your Marketing

Hubspot

APRIL 3, 2013

This is about more than just recognizing that not everyone in the world is a potential future customer -- it's about recognizing that your marketing attracts certain types of people who totally clog up your funnel, waste your sales team's time, and will never become customers. Why won't they ever become a customer?

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B2B Marketing Zone

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Why You Might Want to Be More Negative in Your Marketing

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