Remove 2009 Remove CPO Remove Demand Generation Remove Thought Leadership
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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. In many ways, it feels like what happened with marketing automation back in 2009 where there started to be a handful of players with complete solutions. ” Traditional demand generation vs. the ABM model. Have you met Jon Miller yet?

CPO 71
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How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

This pattern is similar to what we saw in the 2008 / 2009 recession. These three functions are, by their very nature, dependent upon each other for success: Sales needs strong marketing cover, thought leadership and demand generation programs to support early-stage engagements and strong client relations.