Remove 2009 Remove CPO Remove Demand Generation Remove Product
article thumbnail

Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

Now also the Chief Marketing and Product Officer at Demandbase. In many ways, it feels like what happened with marketing automation back in 2009 where there started to be a handful of players with complete solutions. ” Traditional demand generation vs. the ABM model. Have you met Jon Miller yet? How he got here.

CPO 71
article thumbnail

How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

This pattern is similar to what we saw in the 2008 / 2009 recession. While AI undoubtedly offers tremendous benefits in terms of efficiency and productivity, striking a balance between automation and human expertise is crucial. They need a clear line of sight from the product teams to enable effective investments and launch programs.