How to Save Up to 50% on Your PPC With Quality Score
Hubspot
AUGUST 19, 2013
In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. In 2009, a Quality Score of 7 (out of 10) was average. I used this data to re-run the calculations and see how much a Quality Score higher than 5 saves you on CPC compared to the average advertiser.
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