Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. As you know better than I, we are in the early innings of social media. My hunch is that, as more organizations are able to successfully utilize social media, the dominoes will start to fall. IT projects.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. Coincidental timing too, as Yahoo ! gave up their search engine duties in U.S. and Canada to Microsoft’s Bing last week.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. We have some other craziness planned, too, and we’ll want to bounce ideas off of you, solicit your genius for marketing the book, and all that stuff. One last thing.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media PR 124

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Because you’re not on the other end of the phone. Good luck on the move!

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months.

Social Media 126

Social Media Media Paid Content Conference 126