The First-Mover Advantage, Explained
Hubspot
OCTOBER 17, 2018
And patents and copyrights can ensure certain of these advantages are untouchable by future competitors. After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. Debuting in 2012, Lyft became Uber’s most ferocious competitor. First-Mover Disadvantage.
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