The First-Mover Advantage, Explained
Hubspot
OCTOBER 17, 2018
And patents and copyrights can ensure certain of these advantages are untouchable by future competitors. After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. It’s still the world’s largest online auction site, with 175 million active users in 2018.
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