Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. However, they do have a strong influence.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

SEPTEMBER 14, 2010

02 conversion rate – I don’t think so! Actual transactions whether purchases or social transactions? Where do you fit in going about understanding the customer wants, needs and desired outcomes, and adapting your offer accordingly? Is it good enough to just say “here is our product, go buy it?&# and hope for a.02

Social Media 124

Social Media Work Management Marketing Management Media 124

B2B Marketing Zone Posts

DECEMBER 1, 2010

But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. 6 Ideas to Get Your B2B Social Media Plans Started - Social Media B2B , November 4, 2010 Your B2B company’s online marketing strategy needs to incorporate social media.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 20, 2010

But if you sell something at a high enough price-point, such that even an incredibly low conversion rate will yield a healthy ROI, Twitter makes sense even from a siloed “strictly sales&# perspective. – [link] [link] Ian Greenleigh It certainly doesn't make sense for all companies. Keep up the good work.

Twitter 148

Twitter CRM Business Paid Search Agency 148