Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0
Adobe Experience Cloud Blog
AUGUST 5, 2011
by Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger. Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Risk/contingency management.
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