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Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing


Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Study: Email Lands More Customers Than Facebook or Twitter, but Still Fewer than Organic Search. B2B Buyers: Traits by Generation [Infographic]. Via HubSpot.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. The results are paying off in content that truly speaks to the buyer. How Much Should Brands Pay for Content Marketing? Do You Plan For The Content Experience? Dec 2009.

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B2B Marketing Events Around The World - Mar 2011

B2B Ideas @ Work

San Jose, CA: Maximize ROI from paid search advertising, optimize your website content and expand your local and mobile advertising skills. Atlanta, GA: Dan McDade, CEO of PointClear will discuss ways to nurture the relationship between sales and marketing. Atlanta, GA: Guest speaker, Russ Umphenour, joined FOCUS Brands as CEO in 2009. March 1-2, TFM&A. March 2, Seth Godin.

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