Scoop.it

JANUARY 5, 2021

70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services.

Education 92

Education Brand Identity Branding Marketing Management 92

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? The digital space has become super competitive. New phone, who dis? Don’t worry.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Content Standard

NOVEMBER 2, 2018

But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. ” These changes meant that content marketing teams now have to work even harder to cut through the noise and engage with social media followers. The Elusive Algorithm.

Social Media 110

Social Media Media Word of Mouth Content 110

Onalytica B2B

MARCH 15, 2018

Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Time spent on Facebook by 18-24 year olds declines. Top word of 2009: Twitter.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Contently

APRIL 19, 2017

Facebook added a hundred million users in a quarter? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Facebook shamelessly copied another Snapchat feature? In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ?

Social Media 167

Social Media Trends Emarketing Media 167

Zoominfo

JUNE 30, 2019

The facility was intentionally equipped with top-tier agencies and a finely-tuned technology stack to create content, facilitate engagement, and conduct in-depth analysis. Short-form content such as short videos and slide presentations. Most B2B companies are familiar with the benefits of content marketing.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Biznology

APRIL 22, 2013

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Convince & Convert

MARCH 30, 2015

There is a ton of content out there on best practices and “here’s how to win.” ” (highlight to tweet) Play By Your Own Rules Scott has rules for his content, sure. For example, “The first rule of content: Don’t lie.” That way, people can choose how they consume the content.

Rules 140

Rules Content Paid Search Agency Viral Marketing 140

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Marketing Insider Group

JUNE 13, 2013

My talk will present some ideas for how to develop a content strategy for your social efforts. I have always seen the value in great content developed with the customer in mind. But social media needs great content, and great content needs social media, so you can’t be successful with just one. I joined Twitter in 2009.

Social Media 100

Social Media Effectiveness Media Content 100

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

B2B Marketing Traction

OCTOBER 12, 2011

Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. Quality, online content (even if it was written years ago) is the key to getting found online today. How do you produce all this content?

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content.

Curation 89

Curation Marketing Automation Services Content SMS 89

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Channels, strategies and content. And in this area, the Content Marketing Institute and HubSpot are kings! Also note that LinkedIn is solidly in second place and not far from Facebook.

Social Media 53

Social Media Emarketing Forrester Media 53

Exo B2B

FEBRUARY 27, 2020

Long ago, there was a time when, in the ExoB2B blog, we would put together a compilation of the best posts of the year , every year, as a way to reuse our best content. Our archives have a lot of useful and popular content. This method was equivalent to seeing only old content on blogs in the long run.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Martech

FEBRUARY 24, 2022

With many technology heavy-hitters like Meta (Facebook) and Apple racing to be the first to offer a truly seamless immersive experience, there appears to be little doubt that we will get this technology into the hands of the mainstream. Online training options for marketers.

Planning 128

Planning Advertising Agencies Paid Search Agency Mobile Advertising 128

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

nDash

NOVEMBER 13, 2018

For content marketers, that meant straying from written content in favor of video, audio, and the revolving door of social media trends. But that doesn’t mean more traditional forms of content are dead. Written content isn’t going anywhere. Don’t be a Content Marketing Goldfish.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

BuzzSumo

SEPTEMBER 20, 2019

Between GDPR updates and falling reach on Facebook, marketers are in a tailspin. Now more than ever, we need to know what types of posts draw attention on Facebook, and we need to build our strategies around them. Facebook’s algorithm changes simply reinforce the need for quality content. Steve Rayson.

Social Media 95

Social Media Social Marketing Conversion Media 95

Writing on the Web

MARCH 31, 2011

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I first heard the term content curation is this post by Rohit Bhargava back in 2009. To find the best and most relevant content and bring it forward. Share this on Facebook.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8%

Social Media 100

Social Media Blogger Business Media 100

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

JANUARY 10, 2010

Advising b2b bloggers on the use of Twitter, Doug writes “Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces. What’s a Retweet? by Social Media Today. 5 Twitter Tools to Help You Manage Unfollowers by WebProNews. It’s all about the engagement.&#.

Twitter 100

Twitter Tactics Tools Tips 100

SnapApp

MAY 19, 2011

Sites with great, compelling content, such as quizzes, tend to attract more links from other sites. In the search engine optimization (SEO) world, this type of content is referred to as "link bait". Facebook "Like" data displayed in Bing search results.

Twitter 48

Twitter Facebook SEO PageRank 48

readwrite

SEPTEMBER 20, 2011

Facebook estimated global ad revenues will jump to $3.8 billion mark, according to analysts, but the slowdown in growth is explained as a diversification into other revenue streams like Facebook Credits. When all streams are taken into consideration, total revenues at Facebook should reach $4.27

Facebook 40

Facebook Paid Search Agency Ads Emarketing 40

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Engagement Rate – An engagement rate is a metric that measures the audience engagement with content on a respective platform.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. So we started creating our own original content across multiple platforms to serve as a sort of press outlet. Our original content about the disability experience reached over 140,000 people last year.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. United States License. United States License. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

The Effective Marketer

SEPTEMBER 20, 2010

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. After being picked up by local media and sports commentators, fans raved about the new jersey. They asked fans to vote on a phrase to be printed on the shirt that would evoke how the fans feel about their beloved team.

Work Management 100

Work Management Planning Marketing Management Advertisements 100