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Conversica Appoints Jim Kaskade as Chief Executive Officer

Conversica

Most recently he served as the CEO of Janrain, a customer identity and access management SaaS company serving the enterprise global 2000, which was acquired by Akamai Technologies in January 2019. This milestone is really just the beginning of a new chapter to what lies ahead for our company. The company has also been named as an Inc.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Here's a bunch. Statistics include: • 16.5%

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Conversica Appoints Jim Kaskade as Chief Executive Officer

Conversica

Most recently he served as the CEO of Janrain, a customer identity and access management SaaS company serving the enterprise global 2000, which was acquired by Akamai Technologies in January 2019. This milestone is really just the beginning of a new chapter to what lies ahead for our company. The company has also been named as an Inc.

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B2B Marketers Learn to Break Through Barriers at BMA Unleash 2011

MLT Creative

” The 2011 Business Marketing Association International Conference (BMA Unleash), June 1-3 in Chicago, had a similar effect on the more than 600 corporate marketers and agencies in attendance. During the planning stages of the event, 2009-11 BMA National Chairman Gary Slack of Slack & Co.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN?

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. It's actually been a business model since the 1960s. ): Computers were also very expensive, making it unrealistic for any company other than a large enterprise to purchase one, never mind several.