article thumbnail

The Beginner's Guide to Penetration Pricing

Hubspot

In 2009, the once-great video giant tried matching Redbox with its own $1/day rental program, but it was too late. Internet and Cable Providers. These are just a few of the ways internet and cable providers practice penetration pricing. It was drastically cheaper than Blockbuster’s rental prices of $2.99 Free HBO for six months?

Pricing 63