Webbiquity

FEBRUARY 14, 2010

Unlike most white papers, this guide is very light on marketing (selected pages have sidebars headed “How Marketo Does It&# rather than embedding marketing copy in the content—a nice touch). Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Velocity Partners

APRIL 16, 2024

As a disclaimer, Jon is a serial Velocity client, someone we’ve had a relationship with since 2009 when we supported him back in the day in producing the iconic Definitive Guide series for Marketo.) This is the sixth in a series we’re running about the new B2B GTM playbook. You can find the other five blogs in the series here. SW : Hi Jon.

Marketing Analytics Tools 83

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Creation of buyer-centric content. Spammers Beware: As email clients and service providers adopt features similar to those in Other Inbox , making it nearly impossible to email people you don’t have explicit opt in preferences from. Renewed focus on data quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100