Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. These are a great tool for later in the buying cycle. How Do You Compare to the Best Content Marketers? MORE >>

One tenant of marketing is that all content should have a call to action. To be more relevant, consider two things: who your white paper is targeting and where it is meant to be used in the buying cycle. Targets a specific reader I like the generic buying roles that Steve Woods outlines in his blog, Digital Body Language: Economic buyer/decision maker, technical evaluator, user buyer and influencer/coach. Seems basic enough, but is this really common practice with white papers? did some very unscientific research, and the results may surprise you. MORE >>

It's an easy trade: a bit of information for some content, right? Ah ha moment #1: By losing control of your content you can get a lot more visibility. " I knew that not requiring registration would increase how many people viewed your content, but I never imagined it would be that much. Takeway: Unless you have a plan to follow up and nurture your leads now, strongly consider letting your content go viral. Ah ha moment #3: Only require registration for offers designed for later in the buying process. What's the harm in that? Makes a lot of sense! MORE >>

It's an easy trade: a bit of information for some content, right? Ah ha moment #1: By losing control of your content you can get a lot more visibility. " I knew that not requiring registration would increase how many people viewed your content, but I never imagined it would be that much. Takeway: Unless you have a plan to follow up and nurture your leads now, strongly consider letting your content go viral. Ah ha moment #3: Only require registration for offers designed for later in the buying process. What's the harm in that? Makes a lot of sense! MORE >>

Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. can’t tell you how many marketers have approached me regarding their “content curation strategy” for 2012. Content Curation is NOT a Strategy. still use Rohit Bhargava’s 2009 definition of a content curator : Someone whose job it is  not to create more content , but to  make sense of all the content that others are creating. MORE >>