Remove 2009 Remove Business Remove Examples Remove List Brokers
article thumbnail

B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Think of an individual’s business card, as that’s how we gathered these surprising statistics. Ask for other users of the list for reference checking on quality.

article thumbnail

Why brands keep emailing you to ask how you feel about them

The Customer

Business Insider ran an article last year about how “Stores ‘bludgeon’ their customers ‘to death’ with emails.” The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). Brand emails can be controversial.

article thumbnail

Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

I am sure the lead management technology provider can weigh in here with other more specific examples. Posted by: Rebekah Donaldson | June 16, 2008 at 02:14 PM Getting the right leads can only be done through an effective "list broker" and basically no other way. Alive and Kicking! All rights reserved.