B2B data decay and list rental – buyer beware!
Biznology
FEBRUARY 13, 2015
In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Think of an individual’s business card, as that’s how we gathered these surprising statistics. Ask for other users of the list for reference checking on quality.
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