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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

The primary ways industrial companies participate in social media today are through community/discussion sites for customers as well as similar internal sites for employees whereas adoption of newer social media tools like Twitter is very low at only 9% (Source: Social Media Use in the Industrial Sector by GlobalSpec ).

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Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition. Alinean recognized by BtoB Magazine’s as one of To.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

view the tool Differentiate Sales and marketing has worked hard to make the case for change and convinced the buyer that the solution is justified, but now the buyer has a choice: purchase your solution, or perhaps find a lower cost alternative. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger.

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Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

Alinean recognized by BtoB Magazine’s as one of To. The full webinar session is available on-demand at: https://alinean.webex.com/alinean/lsr.php? AT=pb&SP=EC&rID=44097752&rKey=ca6aa9fbfc4ad092 A downloadable presentation is also available via this link. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40
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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Blog Start with a Lead Twitter BrianJCarroll. MarketingSherpa.

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Blog Sales Leads Insights Twitter B2B_Sales_Leads.

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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

As the infrastructure remains solid, incremental investments drive the competitive advancement to the next level – where innovation still reigns, value versus cost matters most, and competitive differentiation can be gained with the right projects and spending plans. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40