Industrial Marketing Today

MAY 14, 2010

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. He is the Founder & President of Tiecas, Inc. –

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

JANUARY 17, 2011

Justification Example: EMC Documentum Case Management Benefits Calculator EMC Documentum needed to educate frugal buyers on the value of their solutions, one a Case Management solution for Public Sector customers. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Each content resource you develop should be aimed at educating both them and you. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. We’re educating not selling! Get Content. Get Customers. Promote it.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

B2B Lead Generation Benchmark Study 2009. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. They don’t explain or educate. B2B Lead Generation Benchmark Study 2009. Brian Carroll's book Lead Generation for the Complex Sale. MarketingSherpa.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100