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New Infographic: B2B Lead Generation & Content Marketing Trends

NuSpark Consulting

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. The Buyersphere Project: How Business Buys From Business, Gord Hotchkiss, Enquiro, 2009.

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Sirrius Decisions projects that penetration of marketing automation systems will increase from less than 10% in 2005 to more than 50% of BtoB marketers by 2015. Note: this post was originally published on the WebMarketCentral blog in November 2009.

Manticore 100
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B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

markempa

MarketingSherpa just published an interview with Marketo CEO Phil Fernandez from a marketing view point and Barry Trailer, Co-Founder, CSO Insights who brings a sales perspective. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So what can be done about it? So what can be done about it?

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. Rebel Brown's blog Phoenix Rising. Patsi Krakoff's blog Writing on the Web.

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.”