2009 Blast Campaigns Direct Marketing Twitter 
Ambal's Amusings
DECEMBER 17, 2009
I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Velocity's The B2B Content Marketing Workbook. "Twitter!
Ambal's Amusings
FEBRUARY 18, 2010
Should marketers spread budget across time period and channels or one or two big programs? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. For example, some companies think they have to be on Twitter. Blog The Point Twitter HJSewell. Read on to get their insights.
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Industrial Marketing Today
OCTOBER 2, 2010
And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing.
Convince & Convert
AUGUST 18, 2010
What’s the best way to get the most possible Facebook “likes&# and Twitter followers? What is an @ mention on Twitter etc… I think you're right about some PR firms still looking to social media as a broadcast tool not a landing place for consumer connections. What do you think? Will it hurt your business?
Online Marketing Institute
JULY 31, 2009
In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Direct marketing lists? Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing? 2) Email services – Julie Katz at Forrester writes about this group.
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