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Remove 2009 Remove Bandwidth Remove Differentiation Remove Emarketing
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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! In this context the content might provide a subset of things to be considered in order to ensure uninterrupted application performance, appropriate bandwidth allocation and rapid end user adoption of the tools. B2B Lead Generation Benchmark Study 2009.

Work Management 100
Work Management Marketing Management B2B Business 100
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. Smaller firms typically don't have the resource bandwidth to make this rotation feasible either. How do you differentiate between these two in conversation? Too many with too little differentiation.

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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