2009, Bandwidth, Differentiation and Direct Marketing

How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

AUGUST 27, 2010

In this context the content might provide a subset of things to be considered in order to ensure uninterrupted application performance, appropriate bandwidth allocation and rapid end user adoption of the tools. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. Marketing Edge podcast.

Work Management

Work Management Marketing Management B2B Business

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks. Smaller firms typically don't have the resource bandwidth to make this rotation feasible either. Direct marketing lists?

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

How should B2B content differ for Business and Technical Decision Maker?

B2B Lead Management Market Heats Up

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