2009 B2B Thought Leadership DemandBase Traffic 
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. All thoughts are welcome! I’m sure I forgot a few. Feel free to chime in if I did.
Online Marketing Institute
MARCH 13, 2011
“How do you leverage otherwise anonymous traffic?&# asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. But Longo says that Demandbase does a better job of integrating relevant data.
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