Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Vendors showing significant growth ( highlighted in green ) are mostly new entrants with below-average prices: Pardot , OfficeAutoPilot and LoopFuse. ActiveConversion is not new but also has a low price point.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

FEBRUARY 4, 2009

Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To Pricing on their Web site is quite close to Marketo’s: $1,000 a month for a limited edition and $2,400 per month for all the bells and whistles, and no extra charge for installation.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. It could supplement a traditional marketing automation system or perhaps replace one. So where does this leave us?

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 8, 2013

Gainsight was founded in 2009 and started taking paying customers in 2012. Pricing is based on the number of modules used plus number of users, and averages around $50,000 to $60,000 per year for 20 to 50 users. It now has about 20 clients, mostly large enterprises running an online service or Web site.

Enterprise Management 120

Enterprise Management Marketing Management Ideal Customer Profiles Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2011

The system also provides above-average flexibility in the data model, allowing unlimited custom fields and supporting multiple values within a single field. Although it just hit my personal radar, the company was founded in 2007 and launched its product in 2009. Anyway, back to BeanStalk.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120