2009 Automation Demand Rules Salesforce.com 
Customer Experience Matrix
SEPTEMBER 1, 2009
Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. When Net-Results ’ showed me their marketing automation system, the demonstration ended so quickly that I wondered what was missing. I guess that’s true, but doubt it’s important to most marketers.
Customer Experience Matrix
NOVEMBER 4, 2010
It could supplement a traditional marketing automation system or perhaps replace one. When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems.
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Customer Experience Matrix
JANUARY 31, 2010
Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. For more on vendor classifications, see my list of demand generation vendors from last November.) Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.
Customer Experience Matrix
DECEMBER 13, 2012
In other words, SiteCore has been steadily executing on the strategy they described in 2009. More specifically, the decision managers assemble a consolidated customer profile by pulling data on demand from external systems rather than storing it internally. The other important difference is decision rules.
Customer Experience Matrix
OCTOBER 22, 2009
Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. And, while we’re on the subject, they need REALLY TIGHT integration between marketing and sales automation, if not one shared system. Look, I know online marketing is important. But these are awkward solutions.
Customer Experience Matrix
FEBRUARY 12, 2009
Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms.
Customer Experience Matrix
NOVEMBER 29, 2010
Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. It has since added a connector for Oracle CRM On Demand.
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