Customer Experience Matrix

NOVEMBER 4, 2010

It could supplement a traditional marketing automation system or perhaps replace one. When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

(Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. External systems can also add names through the Marketing Studio API. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. And, while we’re on the subject, they need REALLY TIGHT integration between marketing and sales automation, if not one shared system. Look, I know online marketing is important. But these are awkward solutions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 12, 2009

Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities. Note: in July 2009, Infusionsoft dropped its implementation fees.

Pricing 120

Pricing Price Impressions Marketing Management 120

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. This might foreshadow attrition problems at other vendors.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Online Marketing Institute

JUNE 30, 2009

Written by Adam Blitzer June 16, 2009 at 5:38 pm Posted in Design , Marketing Strategy SpamAssassin Rules and what they Mean for your Emails leave a comment » For the past several years I have been following SpamAssassin’s rule set and I am always amazed by how many seemingly innocuous things (e.g.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40