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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. Good question!

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Marketing Content That Sells

The Effective Marketer

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. Like Be the first to like this post.

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How—and Why—to Break Social Media Marketing Out of Its Silo

Content Standard

In 2009, when I began my career managing social media marketing for clients, it was very simple. We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels. Social Media Evolution.

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B2B Marketing | Business to Business Marketing Information Portal

Online Marketing Institute

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. buy (or rent) business data A 15 point plan on what to look for when sourcing data What techniques could help you take your brand forward? only little!

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

RSS Feeds. --> --> Bookmark FOLIOMag.com. Featured Jobs. 2009 Eddie and Ozzie Awards Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Add Context to Your Blog Sure, you’ll give first-time visitors an idea of what the blog is about via the title or tagline, but how else can you help them go deeper? If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As

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Best Cool Web Tools of 2009, Part 1

Webbiquity

TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. It includes features like a People Sidebar for staying in touch with your social connections, an integrated RSS feed reader, blog editor and web clipboard. Tell A Friend. And it’s free.

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