How to measure ROI on creating and marketing content?
Ambal's Amusings
NOVEMBER 12, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! The first step to measuring marketing’s contribution to the business is by analyzing the common revenue analytics stages: Common Revenue Analytics Stages. B2B Lead Generation Benchmark Study 2009. Ardath Albee's Tip. MarketingSherpa.
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