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Tech Talk with Mopinion: How to improve your digital channels through user feedback

ClickZ

Udesh says, “Their programs consisted of web analytics, AB testing, and standard UX tools. This is what motivated Udesh Jadnanansing to launch the Mopinion software with his colleagues. Reporting and analytics. They utilize text analytics and advanced dashboarding to identify major trends in the data. Action management.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009. SalesFusion is now expanding its direct sales efforts.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. Batch flows can also update data attributes, calculate lead scores, create personalized URLs, add and remove names from groups, send email and generate output lists for other media. This reduces the amount of user training.

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The Progression of Predictive Marketing (and Why It Matters)

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Research shows 4 out of 5 marketing executives struggle to make data-driven decisions, even though 95% of companies use integrated predictive analytics. It’s through integrated analytics we’ll see the most significant breakthroughs in predictive marketing.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

2009 Eddie and Ozzie Awards Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. That’s what Kinaxis , an Ottawa-based supply-chain software company, did. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting.

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B2B Marketing ROI

Online Marketing Institute

Written by Adam Blitzer June 16, 2009 at 5:38 pm Posted in Design , Marketing Strategy SpamAssassin Rules and what they Mean for your Emails leave a comment » For the past several years I have been following SpamAssassin’s rule set and I am always amazed by how many seemingly innocuous things (e.g. Clarity gets the point across.