LeadSloth

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MarketingSherpa’s Email Summit 2009

LeadSloth

Email Analytics. Integrating web & email analytics for better conversion. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization. Using email in conjunction with social media campaigns. Email design.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. The need for new analytical skills. See also her recent blog post Five B2B Marketing Surprises From 2009. In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting.