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Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

Eric Enge notes that "social media will be a major source of ranking signals for the search engines in the future," both due to its link-building potential and the emergence of real-time search. Among his conclusions: more content helps. Blogging helps. Social media works.

SEO 20
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Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. These services let you launch a 'YouTube clone' and offer various templates and plugins, similar to the strategy behind Wordpress." Take Advantage of.TV