ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
Ambal's Amusings
SEPTEMBER 17, 2009
B2B Lead Generation Benchmark Study 2009. ” The goal of each presale engagement should be to create content that will really make a difference in your prospect’s buying process. Walk with them through the buying process. By Joe Pulizzi and Newt Barrett. Brian Carroll's book Lead Generation for the Complex Sale.
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