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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. Yearly B2B Data Decay Rates.

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Why brands keep emailing you to ask how you feel about them

The Customer

The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). Zendesk was founded in Copenhagen in 2007, moved to San Francisco after its series B funding in 2009, and went public in 2014.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Posted by: Rebekah Donaldson | June 16, 2008 at 02:14 PM Getting the right leads can only be done through an effective "list broker" and basically no other way. Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed. Do you have any best practices when evaluating lead scoring?