Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? In other words, motivate them to act on your offer now! No, telling your readers what to do next is only half the battle. An irresistible incentive has to be specific.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. As a result, your dream web redesign project comes to a screeching halt. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. Robert Scoble argued that email faced deletion at the hands of Web 2.0 March 2009. October 2009. Email is a vampire.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

APRIL 22, 2010

A very nice woman (I wish I’d been able to get her name, if you know who it was please leave a comment) asked about discussing the merits of social media participation with a boss who believed it was a fad. Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

SEPTEMBER 20, 2010

Yes, thanks to social media, business is faster than ever. Support Slowness It’s up to all of us to redefine what social media “success&# looks like, to focus our efforts on building kinship day-to-day, and yielding sustained passion for the brand. link] [link] Maggie Hibma Are we rushing into social media?

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159